Problem:
Cold-pressed juice brands often blend together visually Simple Grass needed a packaging and brand identity system that would stand out on shelves while communicating freshness, flavor, and trust through color and form.

Solution:
A bright, playful visual identity inspired by the natural vibrancy of the ingredients themselves. The consistent structure allows variety within cohesion, while the photography and layout emphasize energy and clarity.

Impact:
A design system which gives Simple Grass a distinctive, modern look that feels both approachable and premium.

My Role:
Brand Identity, Packaging Design, Photography Styling